WHO WE ARE
Tuesday Associates has an impressive winning record. Our victories range from Mayor to statewide ballot initiatives to Constitutional offices across the nation. Our efforts have been repeatedly called “brilliant” by the media.
The key features to our victories have been superior strategy, aggressive grassroots organizing, development of detailed voter files, award-winning direct mail and phone programs, first-rate media plans, cutting-edge social media, and record setting fundraising.
Winning today requires creativity, uniqueness, quality strategic planning and the ability to think beyond traditional boundaries. Succeeding in this ever-evolving political marketplace requires innovative strategies, powerful communications, direct mail that delivers a powerful message, outstanding fundraising and creative social media. Most importantly, the know-how to make it work for your campaign.
For more than two decades, we have worked to help Republicans get elected to office and promote government accountability issues. These campaigns entailed an understanding of message, strategy, tactics, management, budgeting, fundraising, voter contact, and public relations. We focus on tailoring and implementing a custom plan that will result in success.
Our expertise and knowledge include:
- General Consulting
- Strategic Planning
- Crisis Management
- Grassroots Development
- Media Relations
- Social Media
- Voter Contact Mail Programs
- Incumbency Protection Programs
- Phone Banking
- Fundraising
- Targeting
- List Development
- Direct Mail Fundraising
- Email Fundraising
- Event Planning
Meet Holly Robichaud
Holly Robichaud has over three decades of experience in consulting on campaigns at the local, state, and federal levels. Her impressive winning record ranges from Mayor to statewide ballot initiatives to Constitutional offices from Wyoming to Massachusetts.
Over twenty years ago, Holly started her own political consulting firm, Tuesday Associates, specializing in campaign strategy, media relations, direct mail, voter contact programs, and fundraising.
Her campaign efforts have received national recognition. She is a multi-multi Pollie Award winner and been honored for her talking cards, brochures, and fundraising email designs. She has received the highest national award for the Best Ballot Campaign of the Year.
She has also received a prestigious Reed Award from Campaigns & Elections magazine for innovative designs and targeting of campaign literature. She was named to Aristotle’s National Republican Dream Team. Previously, Holly was selected as a “Rising Star” by Campaigns & Elections. As a fundraiser she has set records for statewide, Congressional and local campaigns and Political Action Committees. She has even outraised incumbent opponents.
Holly is also known as one of the most effective public relations strategists. She specializes in developing and implementing communications plans that deliver results. As a former columnist and a talk show host, she is uniquely positioned to be very effective for her clients. She is credited with obtaining millions of dollars of earned media.
A frequent lecturer on politics and campaigns, she has been a political analyst on FOX News, New England Cable News, One America NewsMax, WRKO, WBZ, WATD, WTAG, Rush Radio, WTKK, WCRN, WXTK, and many more. Holly has been quoted in publications all across the nation including the Chicago Tribune, Human Events, Los Angeles Times, Real Clear Politics, the Hill, and numerous other publications across the country for her expertise on campaign strategies
Holly has worked and trained GOP candidates in over 40 states and she is the co-author of the National Foundation of Republican Women’s Campaign Manual. As the lead trainer for NFRW, her efforts have produced hundreds of winners. Her campaign schools focus on messaging, tactics, targeting, earned media, grassroots organizing, fundraising, voter contact, new media and GOTV.
Holly is used to campaigning behind enemy lines. Focusing on voter analysis and GOTV strategies, in many races her clients have overcome a 3 to 1 and even 5 to 1 party registration disadvantages. She spearheaded the statewide ballot question to repeal automatic gas tax hikes. Despite being outspent 31 to 1 in the bluest of blue states, she won the campaign with 53% of the voting saving taxpayers $2 billion.
Holly’s victories also include defeating numerous incumbents across the country including one of Massachusetts’ well-known and long-term urban Democrats. Her cutting edge voter contact program was credited by the Boston Globe, Boston Herald, and a multitude of radio and television stations for this upset victory. In fact, her marketing was called “brilliant” by numerous media outlets.
In 1988, Holly was elected to the Massachusetts Republican State Committee, defeating a 20-year incumbent. When elected she was the youngest woman ever to hold the post. In her home state of Massachusetts, she has served as Chief of Staff for the House Republican Leader and worked as the Research Director for the State Treasurer.
